Yesterday, I attended the Online Marketing Duesseldorf trade fair. I never attended this event before, but expected to find a central place for the German and (maybe) European Online Marketing industry. Furthermore I aimed to meet one of our customers in person (we’ve been cooperating for about 8 months now, but haven’t seen each other yet) – though, he just send me a short message yesterday that his partner is sick, so they will not attend the OMD.
After comfortably travelling with DB Nachtzug to Düsseldorf, I arrived in the early morning and spent some time writing a business offer and having some coffee till the trade fair was supposed to open its gates.
Entering the area I quickly realised that the majority of the German Online Marketing industry consists of Online-Click-Sellers like Google, Microsoft and eBay, some “Vermarkter”s (just good old plain distributors), the Media Planners … and finally the Click-Optimizers… That’s it. Companies which are really specializing in Online Marketing were completely missing. It was all about ads and ads and ads.
Through this very “interesting” industry focus I had two very exciting experiences. The first one was while talking to the Press Officer of ID-Media, a medium sized German Online Marketing Agency… doing some cool stuff … and the presentation of Michael Tchong from Übercool.
Micheal did a very short but up to the point introduction of major trends – not really new, but still good to be aware of:
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