While thinking about the new yoosic I realised that the passed hype about User Experience left some scratches in my mind. Therefore I’m just wondering why User Experience is not really an often mentioned topic in Web2.0.
This is very interesting due to the fact that one aspect of Web2.0 – all the AJAX and the resulting application@yourbrowser stuff – is mainly relevant because it puts in place a new level of User Experience: pages are loading faster, items are starting to move or sliding in/out, recommendations appear and JavaScript is emulating visual affects which where used to be exclusive Flash-Domains.
For us the word User Experience became much more important in the last months due to analysing various services regarding their success factors and searching for the reasons why they succeeded their competitors.
One aspect which came to my mind – while looking at the products we are developing – reminded on something I heard at some business administration class at University: The Transaction Cost Model. The Transaction Cost Model assumes, that for influencing an existing system in some way, you have to invest some amount of ressources. And as an “investment” you expect some kind of return. If this does not happen and you get no return on your investment or even the return was below your expectation: you will stop investing – except you got the impression, that your final outcome will compensate the whole effort.
If you apply this model to your thoughts of User Experience, you will end up checking all the processes (the user can follow in your web app) for rewarding all the clicks the user invested in your page.
Furthermore, if think about User Experience in the context of the Transaction Cost Model: your target of creating user experience should be returning the user as much as possible for his invested CLICK (no ‘s) and avoiding leaving the user alone with no return on his investment (even if an error in your application occurs).
This entry was posted on Sunday, September 2nd, 2007 at 9:44 pm and is filed under User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.